Google invests $500m into 'cinematic reality' tech from Magic Leap

Google is investing heavily into Magic Leap and their 'cinematic reality' technology that could rival the Oculus Rift.

| Oct 15, 2014 at 12:53 am CDT

Google is laying out plans to invest $500 million into Magic Leap, and its "cinematic reality" technology. The $500 million investment hopes to see Magic Leap reach its goal, building the next big VR device.

Re/code is reporting that Magic Leap's technology can "deliver a more realistic 3-D experience than the kind offered by current technologies, including Oculus Rift, the 3-D headset". Earlier in the year, Magic Leap raised $50 million, but an injection of a half a billion dollars will surely boost things up considerably.

Rony Abovitz, the founder of Magic Leap, explains his idea of "cinematic reality", where he said: "Those are old terms - virtual reality, augmented reality. They have legacy behind them. They are associated with things that didn't necessarily deliver on a promise or live up to expectations. We have the term cinematic reality because we are disassociated with those things. When you see this, you will see that this is computing for the next 30 or 40 years. To go farther and deeper than we're going, you would be changing what it means to be human".

Google invests $500m into 'cinematic reality' tech from Magic Leap | TweakTown.com

Last updated: Jun 16, 2020 at 04:29 pm CDT

NEWS SOURCE:bgr.com

ABOUT THE AUTHOR -

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Related Tags