Six percent of the UK population are currently using a wearable device, and that number should double to 13 percent of the population next year, according to studies. It will be a drastic increase from 2.8 million people up to 6.1 million, as more citizens become familiar with smartwatches, activity trackers, fitness bands, and other popular wearables.
The YouGov study predicts that 4.7 million people, roughly one in 10 UK residents, will use some type of wearable before the end of 2014 - a number that will be greatly helped with the release of the Apple Watch. Companies such as Samsung, LG, Apple, and other major technology brands are developing wearables to appeal to casual users.
Manufacturers will need to create innovative software that will be able to keep customers engaged - and wearing the devices - as growth is expected to accelerate.