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BlackBerry unveils Passport smartphone, squarish device with keyboard

BlackBerry introduces its latest smartphone, the Passport, in an effort to fight back against other smartphone rivals
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Sep 24, 2014 5:57 pm

Smartphone manufacturer BlackBerry introduces its Passport device, a rather square-shaped, dual-control keyboard to compete against the Samsung Galaxy and Apple iPhone. The Passport has a 4.5-inch touchscreen with touch-sensitive keys that give users the ability to conduct gesture-based shortcuts.




"I am not disclosing it right now, but we expect it to be successful," said John Chen, BlackBerry CEO, in an interview with Bloomberg. "But the market will tell me that. And we have various different ideas that we could kind of use this as a mother-daughter type approach. So we'll - we're going to have to gauge what the market does. So far it seems to be pretty good."


It seemed likely the company would continue to push forward with enterprise mobility technology, but the company proved it isn't ready to throw in the towel on smartphones. It will remain an uphill battle for BlackBerry, which once dominated the smartphone market - but has just 0.5 percent software market share, according to IDC.


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