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Apple says it won't shut down Beats Music, but may revamp it instead

Despite earlier reports, Apple isn't ready to throw in the towel on Beats Music, and could revamp the online music service
By: Michael Hatamoto | Audio, Sound & Speakers News | Posted: Sep 23, 2014 5:05 pm

Apple reportedly won't shut down the Beats Music online streaming service, despite only having around 250,000 paid subscribers. Earlier reports indicated Apple would simply shutter Beats Music, the online music streaming service it acquired alongside the popular Beats speaker, earbud and headphone manufacturer. Apple ultimately paid $3 billion to purchase the company founded by rap mogul Dr. Dre and music industry veteran Jimmy Iovine.




If true, it will be curious to see how Apple decides to change the service, as Spotify currently has 30 million free users and 10 million paid subscribers. It's possible Beats Music and iTunes Radio could be merged together, instead of the company trying to run both services together.


If the Beats Music brand is to survive longer, it's surprising there was nothing related to the Beats app being pre-installed with the iPhone 6 or iPhone 6 Plus.


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