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Young people flock to smartphones and tablets over other electronics

Young people are growing up with smartphones and tablets, and saturation among the youngest generation has greatly increased

Michael Hatamoto | Sep 23, 2014 at 05:19 am CDT (0 mins, 48 secs reading time)

The use of smartphones and tablets outpace any other consumer electronic devices in the household for younger people, according to research published by The NPD Group. In 2014 smartphone ownership among young people aged from 4-14 reached 71 percent, a 16 percent increase from 2012.

Young people flock to smartphones and tablets over other electronics |

Consumer electronic pricing has become more affordable, especially for budget, entry-level smartphones and tablets - and company customer support has also proven to consumers. Just Samsung and Apple are considered when it comes to mobile devices, but there are multiple other major OEMs expanding in the market.

"Technology devices are as much staples for American families as traditional toys, perhaps more so considering their ability to engage with almost any member of the family," said Juli Lennett, The NPD Group Toys division president, in a statement. "Marketing smartphones and tablets for family use, rather than the traditional primary user, and offering pricing and payment options to meet the needs of families, will engage this audience even further."

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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