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VIA installs two new interactive digital signs into Taiwan bus stops

VIA shows off augmented reality bus stops in Taiwan with new interactive digital signs
By: Anthony Garreffa | Virtual & Augmented Reality News | Posted: Sep 23, 2014 12:23 am

VIA has installed two interactive digital signs for advertising use into two busy bus stops in Taipei, Taiwan. Toyota teamed up with VIA to advertise their latest Yaris vehicle, using an augmented reality advertisement, shown below.



The interactive signage works by using two video cameras streaming live footage of the intersection in front of it, onto the screens, and once someone walks past it within range of the built-in motion detector, the Yaris advertisement is played over the top of the live stream. The two ads are now live in Taiwan, with the first at the Dunhua-Nanjing bus stop in front of Asia World, and down the street at the Bade-Nanjing stop.




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