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Microsoft delays Xbox launch in China, as global expansion struggles

Microsoft won't launch its Xbox One game console in China just yet, but should be ready to release before the end of 2014.

Published Sat, Sep 20 2014 4:21 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Just days before it was supposed to launch in China, Microsoft will delay releasing the Xbox One game console for Chinese consumers until later this year. The launch was originally expected for Tuesday, September 23 local time. Microsoft will host an Xbox One launch event at the Oriental Pearl Tower in Shanghai sometime before the end of 2014.

Microsoft delays Xbox launch in China, as global expansion struggles | TweakTown.com

Regardless of how it sells, this is a major milestone for Microsoft - the Xbox One will be the first game console to launch in China in the past 15 years - as the Chinese government continues to embrace western technologies. Companies are excited about the possibility of reaching millions of the consumers embracing consoles and other technologies for the first time.

Microsoft hopes a big launch in China will help give the company a much-needed sales boost, as the company continues to struggle against the Sony PlayStation 4. Not surprisingly, the Xbox One flopped heavily after launching in Japan, with domestic companies Sony and Nintendo setting the pace.

"Despite strong and steady progress, we are going to need a bit more time to deliver the best experience possible for our fans in China, Microsoft noted in a press statement.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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