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Toshiba to reduce its consumer PC focus, moves to business clients

Toshiba has announced that its restructuring efforts will see it pulling out of the consumer PC market, will focus on business from here on out.

@anthony256
Published Fri, Sep 19 2014 1:31 AM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

The consumer PC business is something that Toshiba doesn't have much faith in anymore, with the company announcing that it will be reducing its global PC business workforce by around 900 staff, or more than 20% of its non-manufacturing workforce. The move, will reduce fixed costs by over $184 million.

Toshiba to reduce its consumer PC focus, moves to business clients | TweakTown.com

Toshiba hasn't said which consumer markets it will remove itself from, but it did say that it will be shifting away from unprofitable markets, to optimize sales based in low profit countries and regions. The Japanese company said that the PC market is expected to see a continuing trend to modest growth rates, so they are now measuring this, and are taking the required steps in making sure it continues a consistent profit.

NEWS SOURCE:techspot.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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