There will be 9 billion mobile users connected across the world, two-thirds of that tally will account for smartphone handsets. Lower-cost units with better hardware are giving consumers to the chance to have access to more stable calling ability. The phone towers are able to withstand a growing number of first-time phone owners conducting online banking, shopping, and other daily activities.
"In the hands of consumers, these devices are improving living standards and changing lives, especially in developing markets, while contributing to growing economies by stimulating entrepreneurship," said Hyunmi Yang, GSMA Chief Strategy Officer. "As the industry evolves, smartphones are becoming lifestyle hubs that are creating opportunities for mobile industry players in vertical markets such as financial services, healthcare, home automation and transport."
Apple's recent iPhone 6 and iPhone 6 Plus announcement underwhelmed many tech followers, but should still rack up a high number of sales. However, Google Android should end up winning out in emerging markets that are embracing newer smartphones.