Sprint hopes to use the Apple iPhone 6 and iPhone 6 Plus to help springboard back into competition with Verizon Wireless, AT&T, and T-Mobile. The company said new and current subscribers will be able to purchase either new iPhone and pay $50 per month for unlimited talk, text and data, which is $10 cheaper than the entry-level unlimited plan.
In addition, Sprint also has an "iPhone for Life" plan so customers can pay $20 per month for 24 months - and then they can turn the older model in for a newer iPhone. It's a rather neat promotion as carriers become more aggressive to ensure consumers are likely to join their network and stay as a long-term subscriber.
"They're great phones to be able to show off the value that we have compared to our competition," said Jeff Hallock, Sprint chief marketing officer. "We made a strategic investment in the data part of service pricing and bringing that to customers with the best value, certainly you take the devices like the iPhone 6 and iPhone 6 Plus, which we expect customers to do a lot on."