The tablet market is maturing and in established markets, two consecutive quarters indicate the tablet market is slowing down - as demand in mature markets leveling off. The IDC research group dropped its tablet forecast for 2014 down to 233.1 million units - still 6.5 percent year-over-year growth rate, but significantly less than the estimated 12.1 percent growth rate.
"When we look at the global picture, it would be easy to say that the tablet market is slowing down," said Jean Philippe Bouchard, IDC Research Director for Tablets. "But, when we start digging into the regional dynamics, we realize that there is still a good appetite for this product category. While mature markets like North America and Western Europe will combine for flat unit growth in 2014, the remaining regional markets will generate 12% unit growth over the same period."
Some journalists and tech enthusiasts said they don't necessarily have demand for a new tablet, as they can use evolving smartphones - and older tablets - to browse the Internet, check email, and play games.