TweakTown

ALS Association attempted to trademark the 'ice bucket challenge'

The ALS Association tried to trademark the phrase 'Ice Bucket Challenge" with the USPTO, but widthdrew it after flack from the world.

@anthony256
Anthony Garreffa
Published Sun, Aug 31 2014 12:31 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

I'm sure you've heard of the ALS ice bucket challenge by now, but I'm sure you didn't hear that the ALS Association had filed trademarks on the phrases "ALS ice bucket challenge" and "ice bucket challenge" on August 22, which was met with controversy.

ALS Association attempted to trademark the 'ice bucket challenge' | TweakTown.com

With over $94 million raised for the cause, greedy people could see the reasoning behind trying to trademark it, but after much criticism after filing the trademarks with the United States Patent & Trademark Office, the group removed its applications. Legal experts have said that trademarking both issues is not only in poor taste, but it is also hard to believe that two charity organizations would go after each other in court, especially over something that is raising money for the disease.

What do you think of ALS Association's attempt at trademarking the ice bucket challenge? Have you taken part in it?

NEWS SOURCE:techspot.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Related Tags

Newsletter Subscription

Latest News

View More News

Latest Reviews

View More Reviews

Latest Articles

View More Articles