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Sprint, Softbank will introduce Sony Xperia Z3 smartphone

The Sony Xperia Z3 smartphone will reportedly be made available for Sprint, Softbank subscribers

Michael Hatamoto | Aug 29, 2014 at 12:31 pm CDT (0 mins, 54 secs reading time)

Sprint and SoftBank will reportedly launch the Sony Xperia Z3 smartphone, with the smartphone set to be unveiled during IFA next week. However, the company - which attracted just 2.1 percent smartphone market share in 2013 - will face stiff competition from Samsung and Apple. However, this would be the first time Sony smartphones would be available for SoftBank, and could provide a roadmap to increased market share.

Sprint, Softbank will introduce Sony Xperia Z3 smartphone | TweakTown.com

The Xperia Z3 is a Google Android (v4.4.4 KitKat) device running a quad-core 2.5GHz Krait 400 CPU, Adreno 330 GPU, with 3GB RAM and 16GB internal storage capacity.

"I can't see this making much of a difference," said Yasuo Nakane, Deutsche Bank analyst, when explaining the proposed deal. "Even if they put out a phone on Sprint, Verizon is the priority any way you think about it."

Despite Verizon - and No. 2 AT&T - being a priority for handset makers, this would at least be a step in the right direction for Sony. The Japanese electronics company has struggled to win over wireless carriers and maintain a positive relationship, unlike Samsung and other major phone makers.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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