In the ongoing effort to attract new subscribers, T-Mobile hopes current subscribers will help attract friends and family to join the company. Any subscriber able to convince someone they know to leave rival Verizon Wireless, AT&T or Sprint will receive one year of unlimited LTE data for free.
A subscriber that lends a hand to T-Mobile can fill out something online, and is required to enter their T-Mobile phone number and the number of the friend or family member.
"It continues to amaze me to see the old carriers failing to listen to their customers - or reward them for their loyalty," said John Legere, T-Mobile president and CEO, in a press statement. "That arrogance and indifference has defined the U.S. wireless industry for too long. We're changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers."
All four wireless carriers are in a fight to keep customers - and attract new subscribers - as T-Mobile continues to be very aggressive with its marketing campaigns. All three major rivals have responded in various fashions, ranging from cheaper plans to increased data limits and cash incentives.