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T-Mobile fires back against Sprint, wants to attract acquaintances

T-Mobile will offer subscribers one year free LTE access if they can convince a friend or family member to become a T-Mobile subscriber

Michael Hatamoto | Aug 22, 2014 at 1:17 pm CDT (0 mins, 59 secs time to read)

In the ongoing effort to attract new subscribers, T-Mobile hopes current subscribers will help attract friends and family to join the company. Any subscriber able to convince someone they know to leave rival Verizon Wireless, AT&T or Sprint will receive one year of unlimited LTE data for free.

T-Mobile fires back against Sprint, wants to attract acquaintances |

A subscriber that lends a hand to T-Mobile can fill out something online, and is required to enter their T-Mobile phone number and the number of the friend or family member.

"It continues to amaze me to see the old carriers failing to listen to their customers - or reward them for their loyalty," said John Legere, T-Mobile president and CEO, in a press statement. "That arrogance and indifference has defined the U.S. wireless industry for too long. We're changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers."

All four wireless carriers are in a fight to keep customers - and attract new subscribers - as T-Mobile continues to be very aggressive with its marketing campaigns. All three major rivals have responded in various fashions, ranging from cheaper plans to increased data limits and cash incentives.

Last updated: Apr 7, 2020 at 11:47 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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