Roku has been making set top boxes with its streaming service on them for a long time now and the company is set to move into a different category with a new product. The new product is a line of Smart TVs that are said to be streaming displays first and normal TVs second.
The TVs are called Roku smart TVs and will come from Chinese makers like HiSense and TCL. Models will ship from both companies in a range of screen sizes and are said to start shipping in a few weeks. When the TVs are first turned on, owners will see options for streaming services like Netflix, Amazon, Hulu Plus, and HBO Go.
Access to content from a cable box or TV antenna will also be offered and the setup menu will allow users to change what they see first to input from a cable box if desired. The TVs will also include remotes that have one touch access to streaming services. A 32-inch Roku smart TV will sell for $229 with a 40-inch going for $329 from TCL.