Report: Sprint to roll out disruptive pricing next week to woo users

Sprint plans to cut prices and become more competitive in the fierce U.S. wireless market.

Published Fri, Aug 15 2014 3:10 AM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

Sprint will reportedly cut prices with an announcement set for next week, as the No. 3 wireless carrier tries to catch up to Verizon Wireless and AT&T. Sprint Chairman Masayoshi Son recently tasked new CEO Marcelo Claure with pointing the company in the correct direction following a failed bid for T-Mobile.

Report: Sprint to roll out disruptive pricing next week to woo users |

Claure replaced Dan Hesse last week, and is interested in dropping prices, boosting the company's wireless network, and trying to cut operational costs.

"In the short term, our success will come from our focus on becoming extremely cost efficient and competing aggressively in the marketplace," Claure recently said. "The management team has been working closely with the board to outline the future strategy of the company."

Even with disruptive pricing, it's going to be difficult for Sprint to fend off T-Mobile - which continues to offer new perks for subscribers - while also dealing with Verizon and AT&T. Trying to grow Sprint's subscriber base will be difficult with the U.S. wireless market currently so competitive. Moving forward, Sprint also hopes to develop a stronger partnership with Apple, and that could help keep T-Mobile at bay.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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