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Google to use its dominance to push encryption on more websites

Google announces that websites using encryption will get a search ranking boost

By Shane McGlaun from Aug 8, 2014 @ 6:00 CDT

When it comes to getting better rankings for their websites, you can bet many business users will do anything that Google tells them to. Google has a formula that it uses to determine the page raking for the sites that are returned in its listings when you type in a word or phrase.

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Exactly what Google uses to rank the pages is a secret, but it will occasionally give site owners an idea what they need to do to get better rankings. Such is the case with an announcement made this week that involves a change to the formula used to rank pages online.

Google has said that web pages that automatically encrypt their services will get a ranking boost in the Google recommendation system. Google says for now the encryption will be a small factor in ranking, but the company says that it may put greater emphasis on encryption in the future. Sites that start with "https" are going to get rankings boost.

NEWS SOURCES:Bostonherald.com


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