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Flirting drives huge upsurge in mobile instant messaging says Deloitte

Young people sending flirtatious messages has caused an explosion in the amount that are sent, at least in the UK

Tamlin Magee | Aug 7, 2014 at 2:06 pm CDT (0 mins, 49 secs time to read)

The rise and rise of mobile instant messaging is largely attributed to flirtatious messages among young people, according to a report.

Flirting drives huge upsurge in mobile instant messaging says Deloitte |

The likes of WhatsApp, Snapchat, iMessage and Facebook Messenger have enjoyed an enormous boom in usage, according to Deloitte, with some teenagers and young adults sending as many as up to 100,000 messages each year. Smartphones are naturally the primary delivery method, and in Britain, the total number of messages is expected to reach 300 billion by the year's end - up from 160 billion the year before.

"Teenage romance is appropriating technology for its needs," Deloitte's research head Paul Lee said. "A constant among humans is courting and they use different tools to do it. It used to be hanging on the phone, now it's instant messaging." Lee went on to say that the average person sends seven text messages a day, but this is hardly anything at all compared to instant messaging which makes up 46 messages a day, or three per waking hour.

Last updated: Apr 7, 2020 at 11:47 am CDT

Tamlin Magee


Tamlin Magee is based in London. His name can be found around the web and in print, and he's mostly interested in the ways the rapid rate of technological development is affecting us and our surroundings.

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