It wasn't that long ago that rumors were circling that Facebook tried to acquire Snapchat for $3 billion, and then Google took a turn offering up $4 billion, but now it looks like we're finding out why Snapchat held off.
Snapchat Inc. is reportedly in talks with investors including Alibaba Group Holding Ltd. for a round of funding that would see the company valued at $10 billion. This might not seem like that high of a number thanks to Snapchat seeing over 700 million "snaps" per day, and over 500 million stories viewed daily. Snapchat competes directly against Facebook, and even more so now that it was adding mobile messaging features to its service.
Snapchat's previous round of funding saw the company raise over $100 million with investors such as Lightspeed Venture Partners, Benchmark, Institutional Venture Partners, General Catalyst Partners and SV Angel.
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