Sources are reporting that Yahoo has made a significant purchase spending over $200 million to purchase mobile analytics company Flurry. Flurry is more than a mobile analytics firm and has its hand in mobile advertising. Sources claim that the price paid for Flurry could be in the $200 to $300 million range.
Rumors had been swirling that Flurry was on the market with one source indicating it was looking for $700 to $800 million. If the sources in the Yahoo purchase are correct, the purchase price came nowhere near that price.
So far, no official confirmation from Yahoo or Flurry has been made on the deal. Flurry was founded in 2005 and is one of the largest firms in mobile app analytics.