Users who now enter piracy related keywords into Google will see legal content promoted above anything that's against the law.
If users type in keywords like torrent, Putlocker or DVDrip, they will be shown what they are looking for - but Google will prioritize results like Netflix and Hulu above the search results. And Google Play, its own content selling service, is one of these that it promotes. It's an interesting premise that operates on the good faith assumption of people looking for these terms will be interested in their legal alternatives. For some Googlers this will be the case, but we strongly suspect it won't be for all or even most of them. However, this does not seem to have reached the UK just yet, so it's possible Google is running a trial in selected markets.
This rollout appears to have been done on the quiet but is rather all-encompassing - high-risk pirate search terms like a TV title followed by 'watch' will lead to a similar set of results, as well as keywords like 'view' or 'download'. "These ads will appear after various searches that include specific movie, TV, and music titles," a spokesperson for Google told TorrentFreak.