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NPD: Connected TVs in U.S. growing in popularity as prices fall

The number of connected TVs, estimated at 204 million devices by 2017, will double the amount of Internet households in the U.S., NPD Group predicts

By Michael Hatamoto on Jul 21, 2014 07:15 pm CDT - 0 mins, 54 secs reading time

There will be double the amount of connected TV devices in the United States when compared to U.S. Internet households by 2017, according to the NPD Group. There will be an estimated 204 million connected TVs using the Internet over the next three years, double the figure of estimated Internet growth.

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The adoption of connected TVs and streaming media players, along with lowering costs, have provided consumers with a wide selection of product choices. More consumers are using their connected living room technologies to stream Netflix, Pandora, YouTube, Hulu, and other popular entertainment services.

"The evolution of hardware and digital content distribution is constantly changing the TV viewing experience," said John Buffone, NPD Connected Intelligence executive director, in a press statement. "Over the coming years, the consumers' preferred device for apps on TV will be shaped by the next generation of video game consoles, Smart TVs, and a new wave of streaming media players."

The connected TV device market is expected to reach saturation in the United States starting in 2018, as majority of homes will have apps and other connectivity.

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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