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'Business consumers' demanding digital workplace, Gartner says

Gartner expects to see "business consumers" demanding a boost of digital solutions in the workplace, as
By: Michael Hatamoto | IT/Datacenter News | Posted: Jul 18, 2014 5:40 pm

Businesses need to adapt to a constant technological evolution, with "business consumers" helping drive a shift in the traditional workplace. Emerging digital technologies is disrupting the workplace, as embracing consumer computing for business purposes is becoming increasingly beneficial and can transform the workplace.




IT administrators must deal with 'bring your own device' (BYOD) and 'bring your own application' (BYOA), in addition to mobile app development and trying to keep all of these newer solutions secure.


"Starting with the rise of PCs and the Internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the 'business consumer' - an employee for whom business activities are one part of a wider lifestyle," said Matthew Cain, Gartner research VP. "Individuals do not stop being consumers when they go to work. Business consumers often make more consumer-like choices in their workplace computing tools and styles to increase efficiency."


Businesses will do whatever it takes to keep employees engaged and productive, and using technologies to help remote workers conduct business as usual is important. If done properly, boosting employee engagement can result in a more flexible and productive workforce, Gartner said.


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