Vizio thinking of pulling the plug on its struggling PC business

Electronics company Vizio might give up on its PC market ambition, after joining the shrinking market only two years ago.

Published Tue, Jul 15 2014 2:17 AM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

Electronics manufacturer Vizio is best known for its affordable high-definition TVs (HDTVs), and is reportedly ready to drop its struggling PC business. The company first entered the PC market in 2012, and struggled - the company solidified its TV offering by offering low prices - but premium-priced PCs and laptops fell flat.

Vizio thinking of pulling the plug on its struggling PC business | TweakTown.com

"Given the continued weak sales in the PC category as a whole, Vizio is revisiting its product assortment strategy," said Jim Noyd, a Vizio spokesperson, in a statement to PC World. "Additional updates will be available at a later date."

In addition to pricing miscues, Vizio tried to enter the consumer PC market as the industry began to drop. Unable to keep up with the likes of Lenovo, Hewlett-Packard, and other vendors in the PC and laptop markets, it might be an appropriate time for the company to throw in the towel on its PC business.

NEWS SOURCE:pcworld.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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