Vizio thinking of pulling the plug on its struggling PC business

Electronics company Vizio might give up on its PC market ambition, after joining the shrinking market only two years ago

By: Michael Hatamoto | Computer Systems News | Posted: Jul 15, 2014 7:17 am

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Electronics manufacturer Vizio is best known for its affordable high-definition TVs (HDTVs), and is reportedly ready to drop its struggling PC business. The company first entered the PC market in 2012, and struggled - the company solidified its TV offering by offering low prices - but premium-priced PCs and laptops fell flat.

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"Given the continued weak sales in the PC category as a whole, Vizio is revisiting its product assortment strategy," said Jim Noyd, a Vizio spokesperson, in a statement to PC World. "Additional updates will be available at a later date."

In addition to pricing miscues, Vizio tried to enter the consumer PC market as the industry began to drop. Unable to keep up with the likes of Lenovo, Hewlett-Packard, and other vendors in the PC and laptop markets, it might be an appropriate time for the company to throw in the towel on its PC business.

NEWS SOURCES:Pcworld.com