Since SwiftKey decided to offer its unbelievably awesome keyboard for free on the Google Play store, the company has noticed a massive 54% increase in the amount of monthly users.
This is what happens when you drop a great product that people were willing to pay $3.99 for, to $0. Once SwiftKey had moved into the free territory, the company has seen both paid, and free themes downloaded over 12 million times. Customized keyboards seem to be popular, something that the company has discovered since it made SwiftKey free.
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