Satya Nadella, the fresh new CEO of Microsoft, wrote an open letter to Microsoft employees, reiterating the company's commitment to the Xbox brand, as well as teasing a change of direction when it comes to Microsoft's gaming platform, and mobile.
Nadella said: "The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. [...] Bottom line, we will continue to innovate and grow our fan base with Xbox while also creating additive business value for Microsoft".
"While today many people define mobile by devices, Microsoft defines it by experiences," he continued. "We're really in the infant stages of the mobile-first world. In the next few years we will see many more new categories evolve and experiences emerge that span a variety of devices of all screen sizes. Microsoft will be on the forefront of this innovation with a particular focus on dual users and their needs across work and life".
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