Panzura thumbs nose at competitors by giving product away for free

Panzura Storage announces a free version of its cloud gateway product combined with one free year of 2TB cloud storage from Google.

Published Wed, Jul 9 2014 2:37 PM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

In what may eventually prove to be a very shrewd move, Panzura announced today that it will provide a free virtual appliance version of its cloud gateway. Further, they have partnered with Google so that customers users of the free gateway also get 2TB of free storage via the Google Cloud Platform for one year.

Panzura thumbs nose at competitors by giving product away for free |

In reading through the press release and blog post on their website, Panzura is clearly looking to drive home the point that there is a stark difference between simply having cloud storage for one office versus actually setting up cloud storage so that it is both high performant AND collaborative across locations. As they point out, the real value add in the Panzura technology is the file locking capabilities for distributed enterprises that have multiple locations. While the gateway may be free, this file locking feature is not.

Call it coincidence or superior planning, but this Panzura announcement comes just one day after EMC announced the acquisition of TwinStrata, another player in the cloud gateway space. It will be interesting to see what effects the commoditization from Panzura combined with the immediate entry by the giant EMC will have on the remaining companies in this market (i.e. Avere Systems, CTERA).

A link to sign up for this free version or the 2TB of Google space is not readily found in the press release nor on the home page of Panzura. However, a few clicks in and the registration link for the cloud gateway can be found here.


Kalen has been working in the computer industry for the past 20 years in a variety of roles ranging from his early days as a hands on tech, to starting an internet cafe in the 90’s. For the past decade, he has been focused on the data storage market, helping large data centers more efficiently achieve greater scale. Having worked with the largest enterprises, vendors, and resellers in the world, Kalen contributes a unique perspective on all things related to large datacenters and distributed enterprises – hardware, software, and the human factor. His stories reflect his split personality of part businessman, part technologist. Away from the computer, you will find him in the kitchen or at the grill, cooking up something delicious for his family and friends. His dream come true will be when 3D printers can really be trusted as a kitchen appliance.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles