Google bans porn-related content on its AdWords ad network

Google will no longer allow AdWords to display pornographic related advertising, which could lead companies to use rival services.

Published Sat, Jul 5 2014 1:25 PM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

Google has banned pornographic material from its AdWords advertising network, but dating websites and adult entertainment are still approved. The popular search engine company already had policies in place limiting adult content, and advertisers are now looking for rival networks to utilize in the future.

Google bans porn-related content on its AdWords ad network | TweakTown.com

It's unknown what type of realistic impact this will have, because the more popular "Tube" porn websites and webcam model services use personal websites, organic search results, and word of mouth to help generate new traffic.

"Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sex acts including sex acts such as masturbation; genital; anal, and oral sexual activity," according to a statement sent to an advertiser.

The notice was sent to advertisers when accounts were deemed to be "potentially affected by this policy change."

"I was caught by surprised," said Theo Sapoutzis, AVN Media Network chairman and CEO, in a statement. "I was one of the very first advertisers for AdWords back in 2002. It's something that's been [untouched] for 12 years, so you don't expect change is going to start happening."

NEWS SOURCES:cnbc.com, metro.us

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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