Google purchases Songza music service with mood-based playlists

Google gobbles up Songza, plans to add mood-based playlist tech to YouTube and Google Play says rumor.

@ShaneMcGlaun
Published Wed, Jul 2 2014 5:23 AM CDT   |   Updated Tue, Nov 3 2020 12:15 PM CST

Google has been reaching into its wallet to make some purchases and the latest purchase made by the web giant is of a music startup called Songza. Songza may not be a name you recognize, it is a company that streams music from playlists that are based on your mood.

Google purchases Songza music service with mood-based playlists | TweakTown.com

For instance, it offers playlists for taking the day off, an energy boost, and other moods. Google hasn't really said what it has in mind for Songza, but the assumption is that the tech will be used in Google Play to help personalize music.

The tech could also be used in the coming subscription service on YouTube, but no official comments have been made at this point. Some reports indicate that Google paid around $15 million for Songza.

NEWS SOURCES:bbc.com, forbes.com

Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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