56% of Millennials in the U.S. use a tablet to serve as second screen

Millennials enjoy using tablets as a second screen while watching TV, according to the NPD Group research.

Published Mon, Jun 23 2014 2:26 PM CDT   |   Updated Tue, Nov 3 2020 12:16 PM CST

Fifty-six percent of tablet owners in the United States between the age of 18 and 34 use their tablets to serve as a second screen while watching TV, according to a new study from the NPD research firm. Using a device for social media activity while watching a TV is the top way the Millennials age group wants to interact with social media.

56% of Millennials in the U.S. use a tablet to serve as second screen | TweakTown.com

Millennials most often use the tablet to search for programming content to watch (34 percent), social media engagement during a TV show or movie (31 percent), and gaining additional knowledge about a show (30 percent). The top 10 networks likely to be viewed in homes when a tablet is used as a second screen: Nick at Nite, MTV, Showtime, Cinemax, HBO, Nickelodeon (or Nick Jr./Teen Nick), Cartoon Network, Starz, Disney Channel, and ABC Family.

"With the proper integration tablets can be an effective tool for increasing viewer engagement among Millennials and their broader social network," said John Buffone, NPD Connected Intelligence executive director, in a press statement. "Social networking is a key strategic element in the evolution of the high-profile networks this generation is viewing."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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