Activity trackers outselling smartwatches 4 to 1, ABI Research says

Activity trackers are easily outselling smartwatches at a rate of 4 to 1, with both markets expected to see tremendous growth in the future.

Published Thu, Jun 12 2014 7:02 PM CDT   |   Updated Tue, Nov 3 2020 12:16 PM CST

Activity trackers easily outsold smartwatches at a rate of 4 to 1 during the first quarter of 2014, with both markets expected to grow tremendously, according to the ABI Research analyst group. An estimated 10 million activity trackers will be shipped by the end of the year, and 7 million smartwatches will hit the market.

Activity trackers outselling smartwatches 4 to 1, ABI Research says |

Fitbit, Garmin, Nike, and Jawbone are the leaders in the activity tracker market, according to ABI Research, as other manufacturers jump into the market.

"Activity trackers are currently the most viable consumer electronics wearable device category, because they have a clear use case that cannot be matched by smartphones, in contrast to smartphones," according to ABI. "Smartwatches will develop rapidly in 2014 and 2015, with hybrid activity tracker/smartwatches soon to hit the market, more specialized components being developed and most importantly the use case improving through a growing applications ecosystem. As the value proposition of smartwatches increases, however, the price will still need to decrease to balance with end-user expectations."

Both activity trackers and smartwatches have great potential to shake up the fitness market, and consumers are becoming more comfortable with these types of products.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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