Starbucks is deploying Duracell Powermat wireless charging stations, testing the market in the San Francisco Bay Area before a nationwide rollout. The technology works when customers place their devices on top of the Duracell-created charging stations, using magnetic induction technology.
Select Starbucks in Boston and San Jose are already using Powermat stations, but the company didn't discuss what customers think of the new offering. Starbucks plans to launch pilot tests in Europe and Asia before the end of the year.
"From Wi-Fi and the in-store Starbucks Digital Network to mobile payment and digital music downloads, we have always tried to anticipate our customers' needs early in the adoption curve and provide a world-class solution," said Adam Brotman, Starbucks chief digital officer, in a statement. "We are thrilled to offer our customers that next level of convenience with Powermat wireless charging."
The San Francisco Bay Area has more than 200 Starbucks locations, and it can be extremely difficult to find an outlet to keep devices charged � this could be a fantastic effort by Starbucks and its partners.