Peripheral company Logitech teams up with global eSports teams

Gaming peripheral company Logitech will team up with professional gaming teams across the world to promote its Logitech G gaming line.

Published Tue, Jun 10 2014 1:36 PM CDT   |   Updated Tue, Nov 3 2020 12:16 PM CST

Peripheral company Logitech announced it has teamed up with several eSports teams, relying on professional gamers to help promote Logitech G hardware. It's a clever marketing idea by Logitech, giving free gaming gear and support to these teams, in exchange for them using the peripherals during tournaments and competitions.

Peripheral company Logitech teams up with global eSports teams | TweakTown.com

Logitech will now support the following teams with Logitech G headsets, gaming mice, keyboards and mouse pads for tournaments: Alliance from Sweden and Germany, Korea's CJ Entus, Japan-based DetonatioN, Invictus Gaming in China, mYinsanity in Switzerland, XCN in Indonesia, and the U.S.-based Cloud 9, Hammer Time and Team SoloMid.

Here is what Ehtisham Rabbani, Logitech gaming business GM, said in a press statement: "The teams on our roster are the best in the world and need gear that can perform at their level - that's why the alliances we've struck make so much sense. We believe in eSports and the industry's certain future as the next mainstream sports obsession. We're proud to work alongside these world-class athletes making that future a reality."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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