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Banks are showing greater interest in banking app stores

Banks are struggling to appease mobile customers, but are trying a variety of different techniques to help keep customers engaged in as many ways possible
By: Michael Hatamoto | Mobile Devices, Tablets & Phones News | Posted: Jun 5, 2014 8:47 pm

As more users continue to go mobile on smartphones and tablets, 25 percent of the 50 top global banks by 2016 will create a custom banking app store for customers, according to research firm Gartner. The prevalence of app growth also is causing headaches for the banking industry, with floods of apps and difficulty of keeping mobile banking secure.




Banks will have to create a customer-facing app store that can be deployed for retail, commercial and investment banking customers. Moving forward, banks will need to make it easier for their customers to access apps.


"Provide a dedicated section on the bank website to list all customer-facing apps," said Kristen Moyer, Gartner research VP, in a statement. "This will be most effective when the total number of apps is less than 10 to 20. For each app, provide complete descriptions and screen shots, and allow social commentary. Each app could then be linked to the associated public app store."


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