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Adobe benchmarks show 246% increase in online TV consumption

Adobe shows that iOS devices are the most common point for watching online TV during Q1 2014 beating out web browsers
By: Shane McGlaun | Mobile Devices, Tablets & Phones News | Posted: Jun 5, 2014 2:02 pm

Adobe has released some benchmarks that look at the online video consumption of connected device users. The report looks at Q1 2014 and is called the Video Benchmark Report. According to the report, consumption of online TV across all devices grew massively during the first quarter.




Adobe says that online TV consumption grew 246% during the quarter. March was a record setting month and the busiest for video watching during the quarter. The biggest growth in the segment came from game consoles and over the top devices. Game consoles grew market share by 539%.


Adobe shows that for the first time online TV viewing on iOS devices beat web browsers as the most popular way to watch. iOS had 43% of the market with browsers slipping to 36% of the market compared to 47% of the market last year.


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