Florida Fish and Wildlife Conservation makes use of augmented reality

The Florida Fish and Wildlife Conservation (FWC) rolls out a fun and innovative program that calls on local residents, giving them a unique prize.

Published Wed, May 28 2014 9:11 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

The Florida Fish and Wildlife Conservation Commission (FWC) has unveiled a Web-savvy augmented reality campaign to help identify and eradicate the invasive lionfish. Using AR technology from Aurasma, the FWC hopes to keep Florida residents engaged - and that could lead to more reports and interaction. The first 250 people to use the Report Florida Lionfish app to file an online report will receive a free t-shirt and app that brings the shirt to life.

All collected data will be available to the public, along with data sharing policies to help other conservation agencies in the area.

"It's kind of kitschy but it will make an impact," said Amanda Nalley, FWC spokesperson. "I think it's going to be something really cool. It's a great way to reach out to people who are already immersed. We want to get as much information out and make it as easy as possible. We want people to be able to access information while they are out hunting and fishing."

Florida Fish and Wildlife Conservation makes use of augmented reality | TweakTown.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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