Yahoo moves forward with YouTube video service rival

Yahoo plans to launch a YouTube rival later this summer after contract issues delayed April unveil to advertisers

By: Shane McGlaun | Business, Financial & Legal News | Posted: May 28, 2014 2:01 pm

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Yahoo wants to go head to head with Google in the streaming video market with a YouTube rival. Yahoo's YouTube rival is expected to launch this summer according to people familiar with the search firms plans. Yahoo had previously planned to unveil the service in April at an event for advertisers, but the project was delayed.

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The delay comes from some sort of contract issues that held the project up. Yahoo wants to lure content makers away from YouTube with a larger cut of profits for creators or fixed ad rates that are higher than YouTube is giving content creators now.

Users of Yahoo's rival service will be able to make their own pages and host videos on Yahoo. The video player that Yahoo uses will be embeddable in other sites, just as YouTube is. Videos will also have the chance to be distributed on the Yahoo home page and other locations.

NEWS SOURCES:Adage.com