Ubisoft's marketing for Watch Dogs reaches new high

Ubisoft uses some clever marketing to show off the hacking in Watch Dogs.

| May 23, 2014 at 1:29 am CDT

Watch Dogs launches in just a couple of days time, with Ubisoft pulling out all of the tricks for its marketing. The video below is actually quite a good way of marketing the game, using actors with normal off-the-street people thinking they've just had their smartphones modified.

There's a 24/7 smartphone repair shop that adds a hacking application, and then they use this application in the real-world to do some pretty fun stuff. It's a great way of Ubisoft to show off its game to the general public!

Ubisoft's marketing for Watch Dogs reaches new high | TweakTown.com

Last updated: Jun 16, 2020 at 04:29 pm CDT

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Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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