Ubisoft's marketing for Watch Dogs reaches new high
Ubisoft uses some clever marketing to show off the hacking in Watch Dogs
By Anthony Garreffa on May 23, 2014 01:29 am CDT - 0 mins, 27 secs reading time
Watch Dogs launches in just a couple of days time, with Ubisoft pulling out all of the tricks for its marketing. The video below is actually quite a good way of marketing the game, using actors with normal off-the-street people thinking they've just had their smartphones modified.
There's a 24/7 smartphone repair shop that adds a hacking application, and then they use this application in the real-world to do some pretty fun stuff. It's a great way of Ubisoft to show off its game to the general public!
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