Ubisoft's marketing for Watch Dogs reaches new high

Watch Dogs launches in just a couple of days time, with Ubisoft pulling out all of the tricks for its marketing. The video below is actually quite a good way of marketing the game, using actors with normal off-the-street people thinking they've just had their smartphones modified.

There's a 24/7 smartphone repair shop that adds a hacking application, and then they use this application in the real-world to do some pretty fun stuff. It's a great way of Ubisoft to show off its game to the general public!