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Learning experience following the major eBay breach

eBay is facing multiple investigations and an angry customer base, disappointed it took so long for the breach to be discovered.

Published Sat, May 24 2014 4:32 PM CDT   |   Updated Tue, Nov 3 2020 12:16 PM CST

After eBay recommended its 145 million users change their passwords, it has become evident: eBay will need to work to recover from what can snowball into a major public relations disaster. The popular auction website has been criticized for being slow to identify the data breach and inform users, months after the initial intrusion took place in February and March.

Learning experience following the major eBay breach | TweakTown.com

"Clear, concise, timely, and regular communications to those impacted by a breach is one of the key critical factors in successfully managing a security incident and in turn rebuilding customers' trust in you," said Brian Honan, CEO of BH consulting, which is a special adviser to Europol. "Something, I'm afraid eBay have failed to do so far."

In addition to multiple investigations into the breach, as Target is learning the hard way, eBay's reputation will take a hit among its users. Additional U.S. states and other countries could begin to investigate the breach, with announcements likely in the next few weeks.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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