TweakTown

Piracy websites finding lucrative market for advertisers

Internet pirates are raking in big money by collecting advertising revenue - and it's a difficult effort to try and stifle.

Published Fri, May 9 2014 3:11 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Website operators streaming pirated content are greatly benefiting from automated ad-buying solutions, giving them a valuable line of revenue. Piracy websites don't pay for the content they stream, so it's possible to earn profit margins from 80 percent up to 94 percent - generating upwards of $100,000 per year in advertising revenue.

Piracy websites finding lucrative market for advertisers | TweakTown.com

Online websites that stream pirated TV episodes and movies generated $227 million in advertising revenue, according to a MediaLink study commissioned by Digital Citizens Alliance that analyzed 596 websites. Copyright holders are desperately trying to clamp down on Internet piracy, though have found it to be a very difficult battle.

"We work diligently to protect our content so it's unfortunate that ad dollars are finding their way to illegal video sites, most likely unbeknownst to the brands involved," said Jeff Cusson, HBO spokesperson, told Wall Street Journal.

NEWS SOURCE:online.wsj.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Related Tags

Newsletter Subscription

Latest News

View More News

Latest Reviews

View More Reviews

Latest Articles

View More Articles