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Facebook expands demographic targeting via Audience Insights

Facebook rolls out new Audience Insights feature to give advertisers more information on Facebook users for advertising purposes

By Shane McGlaun on May 9, 2014 06:02 am CDT - 0 mins, 50 secs reading time

Advertisers are always out to glean as much data from web users as possible. Facebook is one of those advertisers that targets ads at its users using information from profiles. The social networking giant has announced that it has expanded those targeting capabilities with the roll out of Audience insights.


Audience Insights gives Facebook the ability to target users based on metrics like demographic traits, geography, and their purchase history. Facebook says that before the roll out of Audience Insights it only offered advertisers an audience estimator tool.

Facebook can now track the user's age, gender, lifestyle, education, relationship status, job roll, and household size. Some of the user's tastes and tendencies are gleaned from the pages they like.

"Previously, we just had the targeting options in the 'create tool' that had an audience estimator," a Facebook spokeswoman explained on Thursday. "Now, with Audience Insights, these capabilities are actionable so advertisers can understand the reach of these capabilities, as well as how big the targeting groups are."

Shane McGlaun


Shane is a long time technology writer that also covers lots of entertainment, cars, science and other topics that are suitable geeky. Shane has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. He wrote for TweakTown in the past covering tech news and laptop computers among other things. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.


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