Pinterest users are mostly women according to statistics

Pinterest is used overwhelmingly by women and the activity from men on the site has been on the decline for the last few years.

Shane McGlaun
Published Thu, May 8 2014 10:10 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Pinterest is a website where people can go and pin things they like to a virtual bulletin board. The site is used by both men and women, but most feel that the site is typically used by women. Some recent statistics show that women are by far the majority user of Pinterest.

Pinterest users are mostly women according to statistics |

Statistics show that 80% of all Pinterest users are women leaving the other 20% of users as males. That lowly 20% of males who use the site make even less of the pins that are performed on the site. Men account for only 8% of all pins by gender with women accounting for 92% of all pins.

The number of men using Pinterest is on the decline and has been steadily declining since July of 2011. That is the first month that RJMetrics, the company who provided this data, has records on. The data firm says that it used the user names of Pinterest users to map to census bureau data to determine gender.


Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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