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NPD: More than 20 percent of subscribers use TV Everywhere service

Cable and satellite providers are still combating cord cutting, but find 'TV Everywhere' to be a greatly appreciated asset by consumers.

Published Tue, May 6 2014 7:20 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

A recent study found that 21 percent of paid TV subscribers utilize their subscription video-on-demand (SVOD) TV everywhere service, as providers step up their offering. In addition to providing content in the living room, there is greater interest in bringing content to mobile devices, such as smartphones and tablets.

NPD: More than 20 percent of subscribers use TV Everywhere service | TweakTown.com

There was a concern that Netflix, Hulu, and Amazon would lead to greater cord cutting - and cable and satellite providers have responded appropriately. However, SVOD and pay TV subscribers are finding TV Everywhere to be beneficial, and 30 percent use TV Everywhere at least once per week.

"TV everywhere is about mobility and control," said Russ Crupnick, Industry Analyst Senior Vice President, in a press statement. "Customers, especially subscription streamers, are becoming accustomed to over-the-top options where the location and device are no longer barriers, and they crave a similar experience with TV Everywhere. The way to keep SVOD subscribers using TV Everywhere platforms is to make the experience even more portable."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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