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NPD: 75% of connected HDTV owners believe video apps are important

The NPD Group found that three out of four connected HDTV owners believe video apps are important to viewing habits.

Published Wed, Apr 23 2014 4:42 PM CDT   |   Updated Mon, Oct 19 2020 8:15 PM CDT

The majority of connected HDTV owners believe video apps are critical, with 75 percent saying video apps are 'extremely' or 'very important' to their viewing habits. In addition to knowing which apps are available to watch, consumers also want to be able to easily discover new online content available to them.

NPD: 75% of connected HDTV owners believe video apps are important | TweakTown.com

"The importance of having core video aggregation apps such as Netflix and YouTube, has a lot to do with the convenience that allows consumers to easily access a multitude of programming options in one place," said John Buffone, NPD Group Connected Intelligence Executive Director, in a press statement. "The next wave of TV app user, however, is looking for a different experience than earlier adopters and is placing greater emphasis on TV Everywhere apps from their favorite networks."

The top 10 most important video and TV everywhere apps, according to NPD: Netflix, YouTube, The Weather Channel, HuluPlus, History, Amazon Instant/Prime Video, HBOGO, Fox News, PBS, and WatchESPN.

Connected devices are expected to grow - putting added pressure on traditional cable content providers - and video apps will continue to be critical to content providers.

NEWS SOURCE:npd.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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