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Burger King teams with AT&T to bring Whopper Wi-Fi to US restaurants

Fast food restaurant Burger King plans to use AT&T's Ready Zone to help roll out Wi-Fi nationwide.

Published Wed, Apr 16 2014 9:10 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Fast food restaurant Burger King is expanding its business relationship with AT&T, in an effort to roll out Whopper Wi-Fi nationwide. Using the plug-and-play AT&T Ready Zone, restaurants like Burger King are able to more easily roll out Wi-Fi functionality to restaurant guests.

Burger King teams with AT&T to bring Whopper Wi-Fi to US restaurants | TweakTown.com

"Whopper Wi-Fi is about improving the in-restaurant experience for our guests," said Alex Macdeo, Burger King North America President, in a press statement. "Most of our guests carry smartphones or tablets, and this upgrade makes their time with us easier and more enjoyable. We are committed to enhancing our digital platforms across the board and having Whopper Wi-Fi is just the beginning."

There is growing competition among fast food and "fast casual" restaurants, and free Wi-Fi offers a competitive advantage over rivals.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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