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Sally Beauty says data breach larger than initially expected

Sally Beauty hasn't said how many customers have been hit, but it's a larger number than previously reported.

Published Thu, Apr 3 2014 12:18 AM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

In early March, it was discovered that Sally Beauty Store became the latest retailer to suffer a data breach, with an unknown number of customers compromised.

Sally Beauty says data breach larger than initially expected | TweakTown.com

Shortly after, Sally Beauty said less than 25,000 customers were affected, though has more recently changed its mind and said a larger number were hit.

Although the company didn't disclose an exact number yet, it is believed to be higher than 25,000, with debit and credit card information exposed. "As we have said previously, we will not speculate on the scope of our recent data security incident until the forensic review progresses because experience with such incidents at other retailers has taught that it is difficult to ascertain the extent of a data breach incident until the required forensic review is complete."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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