BlackBerry and T-Mobile cut sales ties with each other

US carrier T-Mobile and struggling smartphone maker BlackBerry will end their smartphone business sales partnership, according to recent reports.

Published Wed, Apr 2 2014 11:39 AM CDT   |   Updated Mon, Oct 19 2020 8:15 PM CDT

Smartphone maker BlackBerry and wireless carrier T-Mobile have ended their sales partnership, likely due to a recent T-Mobile ad trying to woo users away from BlackBerry devices.

BlackBerry and T-Mobile cut sales ties with each other | TweakTown.com

"BlackBerry has had a positive relationship with T-Mobile for many years," BlackBerry CEO John Chen said in a recent statement. "Regretfully, at this time, our strategies are not complementary, and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned."

In the United States, where T-Mobile is the No. 4 carrier, the company plans to focus more on the Apple iPhone and Google Android-powered devices - and has launched clever marketing and sales campaigns attacking rivals.

Meanwhile, BlackBerry has been unable to compete against the likes of Apple, Samsung, HTC, Motorola and LG - and has struggled to stop the bleeding - so this is an unfortunate turn of events.

NEWS SOURCE:forbes.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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