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Sony continues to expand PlayStation 4 beyond just video games

Sony wants to utilize its own in-house studio to create appealing programming for PlayStation 4 gamers.

Published Thu, Mar 20 2014 4:53 PM CDT   |   Updated Thu, Sep 3 2020 2:12 PM CDT

Sony wants to utilize original TV programming to help keep PlayStation 4 game console owners engaged and using the console for other activities beyond gaming. Sony already has plans for an online pay-TV service for the console, with the PS4 heavily relied upon by the struggling Japanese electronics manufacturer.

Sony continues to expand PlayStation 4 beyond just video games | TweakTown.com

The "Powers" one-hour original TV drama series is spearheaded by Sony Pictures Television, offering Sony a chance to utilize its own in-house studio.

"It's about having a broad range of broadcast content to replicate the live TV experience," noted Andrew House, Sony Computer Entertainment president and CEO.

In the previous console battle, Microsoft was able to rely on a lower price point and wide selection of non-gaming activities - and Sony has learned from its PlayStation 3 mistakes - trying to capture as much usage time from PlayStation 4 gamers as possible.

NEWS SOURCE:online.wsj.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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