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Apple iPhone owners most loyal consumers, with Samsung No. 2

Apple iPhone owners are the most loyal to their devices, with Samsung No. 2.

Published Sun, Mar 16 2014 6:17 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Apple iPhone owners are most loyal to their smartphones, with 76 percent of customers that started 2013 ending with the same device or a newer version. Samsung is No. 2 and had 58 percent retention rate, as the Galaxy S line of smartphones battling with the iPhone.

Apple iPhone owners most loyal consumers, with Samsung No. 2 | TweakTown.com

The full list: Apple (76 percent), Samsung (58 percent), LG (37 percent), Nokia (33 percent), htc (30 percent), Sony (24 percent), Motorola (22 percent), and BlackBerry with just 21 percent. Furthermore, it's easier for Android users to jump between handset manufacturers, because of familiarity with Android across all platforms, while iPhone users have a more difficult time trying to migrate.

A survey recently conducted in the UK found that 60 percent of Apple iPhone owners have what can be described as a "blind loyalty" to the company.

The smartphone market has exploded in popularity over the past few years, but is expected to see slowing growth over the next four years, according to research.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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