Casual fitness wearables helping drive the industry

Casual fitness wearables growing at a rapid pace, helping push the industry forward.

Published Fri, Mar 14 2014 6:12 PM CDT   |   Updated Tue, Nov 3 2020 12:18 PM CST

Wearable technology products are increasing at a rapid pace, with manufacturers catering to a niche consumer market that is going mainstream - and will reach more than 250 million on the market in the next three years, analysts predict.

Casual fitness wearables helping drive the industry |

There are a number of different casual fitness wearables for consumers to choose from, including the Zackeers Turn Signal Gloves, Garmin Vivofit activity tracker, Sensoria Smart Shirt, FitBit, Scosche, and others crowding into the market.

Just a few years ago, GPS and heart-rate monitors were designed for sports enthusiasts, but now just walking around the block with your dog can be easily tracked and cataloged.

Casual fitness wearables are quickly flooding the market, with scores of already available products that will be joined by newly launched products that will make a big impact in 2014. During CES in January and SXSW earlier this month, wearables generated great interest from event attendees, especially as technology innovations increase - and price continues to drop.


An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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